When buying a bike, consumer, one of the largest concerns are: the car was stolen, what will happen? Especially moving the prices of thousands of or tens of thousands of sport bikes. Terminal store owner would convey this information to consumers: the person does not leave the car, not away from the people. If you are feeling anxious to get a lock, but it is a good initiative to theft (locking) for the owner is just an ineffective placebo. So often it was jokingly said: bicycle more than 3000 Yuan would not have to buy a lock, because it “anti-gentleman but can’t.”
This also in part reflects the bike to the present, anti-theft function still cannot be effectively addressed. A what kind of bike theft-proof products can meet the user’s needs?
Lei Feng Web fun smart’s founder, who has been in high-end bikes 9 years with charger Chi products and marketing experience of Liang Chen, talked of the products they make: Zhixin (see the following figure). It is a sport bike is replaceable hanger cores (a similar expansion screws part is the front fork and the main parts of the State).
Believe that a lot of people have this question: used bike hanger cores to anti-theft, kaopu do? But before the conclusion, we might as well find out if they make this product what is the logic.
Why is hang-core shape of this product?
For the location to install parts on the bike, fun-smart teams are basically polished, and finally found the only hanging core can meet their original vision for the product:
Performance: antenna (built-in GPS and Internet cards) components must be facing up to ensure stability;
User: external damage vehicle aesthetics, easy to take, it is hidden;
Products must have a strong sense of universality and compatibility, suitable for most bike models;
Easy to install;
For factories, if made into other products, will produce different specifications of products resulting in factory inventories increased, the factory is not willing to take that risk. In addition, lift cores as a standard part of the bike, compared to other parts such as handlebars, stem, seat post or seat, the user replacement costs and purchasing costs are very low. According to Liang Chen said its replacement cost about 1 Yuan, for high-end sport bikes might be 10 Yuan.
In function and design has been improved?
Product iteration 3 times total. They found hanging in the development of the first edition of the core commonality is not high, you cannot install some non-industry-standard models. In addition, the expansion of the original structure can also lead to its compatibility is not enough on the bike, circuit board wiring way complicated. GUCCI iPhone Case
So they again on the product in General and the internal wiring changes to improve the core of versatility of the bike (adapter model) and compatibility (different models).
In the area of selection, most began using plastics, but the sample intensity, texture has been harder to stand out. So in the Second Edition to 6061 aluminum alloy material, but the actual installation found in tests using this material can cause hanging core break. Finally they replaced 7005 aluminum, this material belongs to the aviation aluminum-alloy, compared to the preceding two paragraphs of material, it is stronger, lighter and highlights texture.
In addition, it is also more concise on the appearance of structural improvements from the original 6 components into 3 parts: the shell, and screws.
What are the characteristics?
Core-this hanging position is a response to an exercise bike user group, product idea clear: equipment and bicycle-bound, achieved by judge vehicle anti-theft, anti-uses low power Bluetooth security solutions. By scanning QR codes on your device, verification form a matching between mobile phones and devices. Features are as follows:
Anti-theft function: daily to track in real time after alarm or stolen;
Automation: automated security solutions prevent, track record, for logging the invalid data is system filters;
Phone: consumption of products is the power of the device itself (built in 1600 mAh lithium-ion battery);
OEMs: integrating top-loading factory can create a new selling point;
It security logic is this: within three minutes of the vehicle know bikes have exceptions, and put it back in a timely manner, so from that respect, burglar might as well say it is not so much a lost prevention methods. Liang Chen thinks active anti-theft is a psychological comfort, the vehicle is a few seconds, and the significance of this product is that it can track bike location through GPS location in real time, find the car so as not to cause unnecessary losses.
In addition, the built-in 1600 mAh lithium-ion battery can meet every 2-3 hours of riding time, can guarantee a week on a single charge, weekend two days of round-the-clock likes and riding. When running out of electricity when running core, APP alerts the user via mobile phone recharge for mobile power supply or DC charging in two ways.
In addition to the GPS module, this product has built-in a networking card (subject to renewal, and 5 Yuan/month), but the mileage rewards mobile APP settings, if a user riding miles meets the system requirements for each month will be free, so not only is encouraging users to ride more, also increase the user’s use of its stickiness. APP riding the cloud, we can query the wisdom of heart electricity information, tracking information, and so on.
For product development, Liang Chen had such a vision will ride through life and intelligent life. For example, winter cycling exercise wants to go home to take a hot bath, while there were several kilometers away from home, the home of the water heater will automatically heat to boil water, air conditioner will automatically open. By suspending cell and smart home products automate the integration of operations.
This is the direction they want to do in the future, but can bring real help to the user, depends on how effectively they integrate such resources.
Although this product is for sport cycling groups, product positioning and crowd is clearer, but would the public accept this kind of “security” concept, users call the shots in the end.
Dialogue with the creator, find product highlights-“materialist” is a network of Lei feng to create brand products reported (General number: okweiwu). We care about a product is, where it came from, where you want to go. Wishes to do the same in the hardware industry, read the “materialistic” articles can be of inspiration.
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